If you own a business, getting your name out in the world is extremely important. When your name becomes a household conversation starter, everyone wants to use your product or service. People constantly talk about your company, which helps to bring in traffic. There are plenty of routes you can take to get your name our there, but one major obstacle that plagues many companies is creating a killer logo. Fortunately, there are a few things you can do to ensure your logo reaches a wide audience after its been created. Let's take a closer look at a few of them.
Consider Color Scheme
When deciding how you want your logo to look on a printed wall or a banner, it's important to consider what colors you will be using. Keep in mind that bright colors can catch someone's attention, but may also be annoying. Every color as a different vibe that is given off to its viewer. For example, black means credible and powerful, while white means pure and clean. Will your logo change with the seasons for advertising? Are you looking to maintain a calm and cool presence? How you display that ever important logo can make or break your sales.
Keep it Simple
Making all of your pop up displays and banners simple to understand while also making them quirky is the dream combination for advertising. You want people to enjoy looking at your logo wherever it's placed, but you don't want to leave your customers stand there trying to figure out what it says or means. Just because your banners aren't busy doesn't mean they can't be appealing. Keeping it as simple as you can is key.
Not only is it important to consider color scheme and simplicity, but you also need to keep in mind what can set you apart from others. Look at other's logos and don't copy them. Sure, you can use that as a starting point, but do not copy what someone else has done. Think of your name and try to find something clever out of that. Considering that between six and 10 things bought in a store in a store can be considered impulse buys, it's extremely important for your logo to stand out on your custom banners and printed walls. A customer should immediately be intrigued by your display stands.
Your logo can be placed on custom pop up banners, custom mesh banners, security decals, outdoor custom banners, or they can even appear on a printed wall. When using a printed wall to advertise, you have a ton of space for use. The printed wall will be seen by anyone who walks by.
Before you start dreaming of becoming a household brand, make sure your logo is working for you. Are your displays and custom banners really doing it justice? If you're looking for the best custom banners out there, don't hesitate to reach out to our experts at Timsco Digital and Screen Printing.