Quality in Graphics Since 1957

Call: 301-423-1900

Call: 301-423-1900


3 Reasons Why Exterior Signs for Businesses Really Work

Keith Prichard - Friday, December 29, 2017

For a business with a physical storefront to be successful, it needs a steady stream of customers coming in the door. If the business doesn't have that steady flow of attention and income, there's a very good chance that the business will fail.

There are many ways to help your business attract customers, and one of the most universal strategies is to advertise the company using outdoor signage. There are many reasons that signage works for businesses, which is why you'll find these signs wherever you go. In the age of virtual reality smartphone apps and digital advertising, let's take a look at a few more of the reasons that custom business displays are still a necessity for the modern business owner.

When a town or a city has a special event, chances are that people will be walking past or driving past other businesses to get to the location. By having signage outside of the business as people walk by, or by having signs posted up near the event itself, those who see it are likely to step into the company, right away or in the future, especially if the sign is extremely inviting and has good information on it. Likewise, if your business is holding a special event, such as a pop up store or weekend sale, custom pop displays can help draw the crowd you're looking for.

Many small businesses are hidden and out of sight, and with the help of raised signage, customers can easily be attracted to the location. With the raised signage near the building, customers can be told where to go, especially if the business is in the back of a popular building. Many people like supporting small businesses as of late, so it's very important to use the raised signage or other custom signs to attract customers to the store.

Online Branding
When businesses choose to advertise their online presence on their custom printed signs, they can easily attract customers to follow their social media accounts or website. Many businesses even choose to add a QR code that customers can scan on their smartphone, which can show that they're interested in keeping up with the changing technological times. By directing people to visit your website for more information, printed signs can help attract customers even if they don't have time to stop by right that moment. For this reason, it's becoming far more common for businesses to include their URL on their business signs.

In the business signage industry it's commonly said that signage on-site is equal to 24 full-page newspaper ads every year. With that in mind, signage really does work to help a company increase their income and customers. Look at the list above for a few ideas of what to do with your next business sign.


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